Creativity and the city by Richard Florida emphasizes on morris’s fascination with drawing inspiration from the old through architecture and environment. The ability not just to look at the old, but to touch, feel and smell, awaken the all our senses. By observing what has already been created, designers can take a more intuitive approach to creativity and design. Process is an integral part, but utilizing intuition is essential to being creative. It is what drives our hunger. Morris emphasizes the past as a model and reminder of continuity. Through design, I want to rethink urban environments. Urban redevelopment must also take this similar approach because creative people want real authentic places. We don’t want plastic and vinyl anymore, we want to utilize natural, raw, and more sustainable materials.


“Creative people - in fact people - want authentic places. Real places. Like old industrial sites. Far too many cities have leveled these. We have destroyed so much of our history. And so quickly. Sometimes we move way to fast in the united states. We don’t want generica. We want authentic, we want real, we want history.”











Morris Chair Re-invented